Denver can be described as a working class city with entrepreneurial spirit - it’s an attitude that comes with the altitude. To connect to a subculture of every day hustlers, Budweiser tapped into local success stories and introduced 'Halza' (translation 'Made it'). The mini-documentary series celebrates some of the most promising up and comers in Denver’s latin community while championing the work ethic reflected in the Budweiser brand.