CLIENT: CHICAGO BEARS
LOGO DESIGN
The Bears needed an iconic super hero symbol to go along with their comic book themed season campaign. Players turned comic characters would need a bat signal to call their own. Enter the Monsters of the Midway.
“Fans are ready to run through walls, they’re ready for the season to start tomorrow. They love the new ‘M’ logo. They want it to be on the jersey. They’re fired up about our monsters defending Chicago.””
